Why Do Customers Never Feed Back on Our Quality? Leave a comment


There is an English saying, NO NEWS IS GOOD NEWS. This sentence makes sense.

Some big companies have detailed positions. Inquiry, quotation, contract execution, contract payment, product quality inspection, acceptance, and product use are all done by people in different positions. If the delivery date and quality have no problem, only the user or quality control personnel will have records of quality or performance, life span, etc. If the person signing the contract doesn’t actively understand, this information won’t be sent back to him. So, if any information is fed back to the supplier soon, there may be problems.

In some industries, equipment is running without interruption. And some parts are replaced only in regular shutdown and maintenance. For example, some valves are replaced every six months. Even if your product is not damaged, it should be replaced for safety reasons. If there is no problem with the first batch of valves, the customer won’t feed back. If they are damaged before a regular shutdown, he will feed back of quality problems. Some products have a long life cycle. Therefore, customers don’t calculate the life span and assess the quality by a single one, but by a whole batch of goods. For example, a customer bought 1000 products, and the average life of each product is 120 days. After all is used, the customer will have an overall assessment.

Some customers like to communicate with suppliers, while others do not. Sometimes even if there is a small problem with the quality of a product, if not serious, he won’t feed back. But next time he will not order or inquire from you, or reduce the number of orders.


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